To celebrate the 2018 NBA Draft Class, we created the 'One and Done' T-Shirt collection for Foot Locker, playing off the controversial term for basketball players who get drafted after just one year at college. The T-shirts were on sale for just one day, so they were also ‘One and Done’. They sold out in 30 minutes.
To sell the shirts as a one time offer, we created a series of infomercials. This spot ran during the Draft Night ad break.
LiAngelo Ball was not predicted to draft (Lavar is his notoriously pushy dad).
These spot ran online, the day before draft. Liangelo, above, was recently caught shoplifting during a tournament trip to China.
Trae Young, below, started the year well but then had a terrible year.